Google Adwords New Feature – Keyword and Placement Targeting

Last week Google announced that AdWords advertisers can now target both keywords and placements within the same campaign. This allows for the targeting of keywords on contextually relevant pages and at the same time the ability to use placements to set specific bids or restrict your targeting to specific sites.

Using this new facility, advertisers can place different bids on specific content network placements that they are targeting. They will also be able to make ads for specific groups of pages.

Advertisers will therefore be able to decide to show their ads only on contextually relevant pages, and set specific bids for the different sites. An advertiser can now set a higher bid for placement on a site that has driven traffic, and lower the bid on sites where the ad wasn’t bringing traffic to the business.

When creating new campaigns or modifying old campaigns, advertisers are given the option to start with placements or start by targeting keywords.

Google acquires Russian ad company ZAO Begun

Last Firiday Russian Rambler Media company and Google agreed to acquire, ZAO Begun. The Russian Ad company will be able to use Google's technology for search and advertisements and Rambler will use Google's AdSense for Search and AdSense for Content programs.
According to CNET news ‘Rambler currently owns 50.1 percent of Begun, but will buy the remaining 49.9 percent from Bannatyne and then sell the entirety to Google for $140 million in cash, the company said Friday. Of that total, $69.9 million will go to Bannatyne, the company said. Rambler expects to end up with about $50 million from the deal, which it will use for investments and potential acquisitions’. "This agreement illustrates our commitment to investing in Russia, where online advertising is currently experiencing rapid growth," Mohammad Gawdat, Google's managing director for emerging markets, said in a statement. "We are very excited about the opportunity to deliver more relevant search and ads to users and provide advertisers and publishers with better advertising technology to help them succeed in their own businesses."