Last week Google announced that AdWords advertisers can now target both keywords and placements within the same campaign. This allows for the targeting of keywords on contextually relevant pages and at the same time the ability to use placements to set specific bids or restrict your targeting to specific sites.
Using this new facility, advertisers can place different bids on specific content network placements that they are targeting. They will also be able to make ads for specific groups of pages.
Advertisers will therefore be able to decide to show their ads only on contextually relevant pages, and set specific bids for the different sites. An advertiser can now set a higher bid for placement on a site that has driven traffic, and lower the bid on sites where the ad wasn’t bringing traffic to the business.
When creating new campaigns or modifying old campaigns, advertisers are given the option to start with placements or start by targeting keywords.
Using this new facility, advertisers can place different bids on specific content network placements that they are targeting. They will also be able to make ads for specific groups of pages.
Advertisers will therefore be able to decide to show their ads only on contextually relevant pages, and set specific bids for the different sites. An advertiser can now set a higher bid for placement on a site that has driven traffic, and lower the bid on sites where the ad wasn’t bringing traffic to the business.
When creating new campaigns or modifying old campaigns, advertisers are given the option to start with placements or start by targeting keywords.
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