SEO - Internal Ranking Factors

PART I

There are a number of internal factors that could influence your site's position in the search engines. We will try to analyse internal ranking factors, which can be controlled for seo experts and web marketers.

Contents – Try to increase the text content to 500-3000 words. Search Engines prefer a page full of contents rather a page with 2-3 lines. Further you provide enough information to your potential customers.

Number of Keywords for each page – Use your keywords three to four times in the page text. Use variations, phrases but don’t repeat your keyword on every sentence. A useful tip is your keyword or keyword phrase to be at the beginning of your text, it becomes more important for the search engines.

Headings - Use keywords in your headings tags. Use bold for your targeted keywords, but don’t use bold for the entire text.

Title – Your page title will provide important information about your web site to the search engines and your customers. Within the 50-80 characters you can include a few keywords. You could use your company name and a sort description about your business and your services.

Page Description – Even though it does not influence Google it does provide valuable information about your business. Your description should be brief, but it should include relevant keywords to your page.

Keywords Meta tag - This Meta tag was initially used to specify keywords for pages but it is hardly ever used by search engines now. Use only keywords actually used in the page text must be added to it.

Links and Keywords – Use keywords for your internal or external links

Images and Descriptions – Use keywords for your alt tags, you can provide more information about your image.